A 3-day workshop entitled ‘The Art of campaigning’ was delivered by BKB senior strategists Ufuk Esmer and Tom te Buck to 35 young political and civic actors.
Focusing on the techniques of political campaigning, the training covered the foundation of the campaign (vision, manifesto and central message), the making of a SWOT-analysis, and ways of conveying the message during the campaign.
Practical and theoretical training developed the participants' skills such as public speaking, debating and presenting while addressing the obstacles on the road to women's participation in politics and strategies to battle prejudice and disparagement.
Secretary General of the Ministry of Political and Parliamentary Affairs (وزارة الشؤون السياسية و البرلمانية moppa) Dr. Ali Al Khawaldeh delivered the certificates to the participants at the conclusion of the workshop.